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It’s their job to be consumers and workers, which in turn keeps the economy stable and strong. Each person exists to serve the community.
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The Director explains to the students the process by which humans are grown inside bottles and then conditioned (read: brainwashed) to believe certain moral “truths.” This conditioning, also known as “hypnopaedia” or “sleep-teaching,” instructs the citizens to believe in the value of society over the individual.
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Brave New World begins in an uncomfortably sterile and controlled futuristic society, commonly referred to as “the World State.” We join the story as a group of young students are receiving a factory tour of the “London Hatchery and Conditioning Centre” from the center’s director, whose name is… The Director.
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